Dice Dice Baby

About Dice Dice Baby

Over the course of the campaign’s lifetime, various sectors and subsectors of the industry have been highlighted and the sheer diversity of talent has shone through, year after year. We have had the pleasure of delving into the careers and aspirations of our previous winners, and learned a lot about the make up of the sector along the way.

From recruitment to regulation, cybersecurity, tribal gaming, affiliates, gambling law, C-suite leaders and everything else in between, the campaign has shown that where roles, companies and backgrounds differ, many of the women we have honoured share a united drive to improve diversity within the sector.

This year sees the return of the majority of our judging panel for either the first, second or third consecutive year! Their confidence in the campaign, and how it’s run is a real testament to Most Influential Women, and how highly it is regarded across the sector, particularly as these types of lists and rankings gain popularity across industry media.

About Dice Dice Baby

The win completely changed his relationship with gambling. In Madsen’s words: “That jackpot was really the beginning of my gambling addiction.”  It was an addiction that was propelled by a constant exposure to illegal sites, he explains.

The cycle eventually became extreme.

“At one point, I had only a few thousand euros left to gamble with, but then I won €180,000 in a single day. The next day I lost it all again,” he says.

What is Dice Dice Baby?

Operators were also banned from incentivising customers based on losses, and reward programmes must be overseen by senior management. The code restricts any player under the age of 25 from taking part. 

According to a GC report from 2025, the number of VIP customers in the market had dropped by 95% per operator since the strengthening of restrictions. 

Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.