Beastwood

What is Beastwood?

For free-to-play, that process can begin before the customer has committed money. “It’s about building muscle memory, providing achievable incentives to players and gamification,” Wilson explains. By lowering the barrier to participation, a free-to-play game can provide an accessible first interaction with an operator, while repeated play builds familiarity and creates a reason to return.

The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”

It is an eclectic list, but that’s kind of the point. Relevance can mean a global sporting event in one market and a far more niche (see ice cage fighting) obsession in another. Splash Tech’s job is to find the experience that fits the audience, rather than expecting the audience to fit the product.

About Beastwood

The away goal for the North London side will no doubt have pleased boss Mikel Arteta, but in recent weeks, his side have once again slipped down into the bottom half of the Premier League and that will not have bought him any favour with the former Invincibles’ increasingly frustrated fanbase.

We think Arsenal will have enough to progress, but they might need to get a late goal in order to progress. Frenchman Alexandre Lacazette is very reliable from those half chances that could win the tie.

Our tip: Alexandre Lacazette to score and Arsenal to win (17/10)

What is Beastwood?

“Having a minimum standard in player protection is one of the aims of the network. Our view is that responsible gaming regulations need to move beyond being paper-based requirements to actual standards that are upheld as a regulatory requirement.”

The ARGN’s launch follows the inaugural Africa Safer Gambling Week earlier this month.

Hosted by the African iGaming Alliance, the week brought together a range of stakeholders in the African sector.