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‘Meeting these modern expectations through manual trading is no longer realistic at scale’
Player propositions were included in 65% of Bet Builders, up from 25% in 2022. Meanwhile, player shots on target became Kambi’s second-largest pre-match betting offer by turnover, while other popular selections included a player to score or assist.
“Customers seek personalised experiences, extensive player proposition bets and the ability to build highly customised wagers in real time,” Lamb says. “Meeting these modern expectations through manual trading is no longer realistic at scale.”
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I concede, CEOs know much more about business than I do. That’s why they are business leaders and I am not, nor will I ever be. So who the hell am I then? I will say confidently, I absolutely know my place in this world. It is as clear to me as the sun. I may not understand much about doing business, but I know what money is, and I know what money is not. I know what happens to unbacked paper currency when governments shut down the world and blast currency from monetary firehoses all over the world until we are all drowning in it. It dies.
Are you listening, Oh you gaming industry execs? If you’re a CEO reading this, or a CFO, and you’re struggling with shut down casinos and mounting debt, I’m talking to you. You have only a few months at most to protect your companies from a hyperinflationary nuclear bomb that is about to go off and destroy everything in its path. The fuse is being lit as I write this. I will now describe the fuse.
About 18 months ago I wrote this weird, esoteric, wacky article. I made the case that once U.S. dollar interest rates went negative, all commodities would warp into backwardation. Meaning, the spot prices for all commodities would become more expensive than their futures price. This is now happening. Almost all commodities are now in persistent backwardation. All grains, sugar, lumber, and cotton; energy including natural gas and both Brent and WTI crude oil; base metals including copper, tin, and iron ore. They are all in backwardation now, and some have been that way for months now. The CRB commodities index is now climbing at its fastest pace ever, doubling since March.
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“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”
A quarter of respondents said they use both prediction markets and sportsbooks depending on the event they’re considering wagering on. While the 35% reduced use figure may sound like a warning shot to gaming companies, a variety of other studies and surveys indicate that when bettors can choose between a sportsbook and an all-or-nothing exchange, they frequently opt for the former.
While sports event contracts are currently the tentpole category for the prediction market industry, data indicate bettors and traders are embracing other categories.
